Avoid an Instagram Flop with These 4 Tips for Hair Salons


Instagram can be an excellent platform to show your hair salon’s best work and gain new clients. When done correctly, you can use Instagram to reach new prospective clients and highlight some of your unique services. There are tricks and tips to ensure the time and effort you put into your Instagram marketing makes a positive impact on your business. Here are four tips for hair salons to maximize their exposure on Instagram and avoid a marketing flop.


1. Quality Photos

Instagram is a very visual platform, which is why it is a perfect fit for the hair salon niche. It is vital to ensure the photos you post are of the highest quality to engage your audience. Make sure you have adequate lighting and a high-resolution camera to create stunning photos that bring your masterpieces to life. Photos of actual customers tend to have the highest success rate and engagement.


2. Active Engagements

The trick to social media marketing success is consistency. To keep followers, you need constant engagement. You should be posting at least once a week with interesting topics and photos targeted to your audience. Make sure you are responding to comments and leaving comments on other posts to stay active in the Instagram feed.


3. Harness the Power of Hashtags

Hashtags help you find your audience or help them find you. Utilize hashtags in your posts and stories to broaden your exposure to potential clients. You want to use hashtags specific to the topic to get noticed, such as #beautytips for hairstyle ideas or #makeover for a before and after post. Use a few hashtags with your posts but do not get carried away. Instagram could penalize posts with more than a dozen hashtags.


4. Timing is Everything

Waiting until midnight to finally upload your latest post or photo is not a good marketing strategy. You want to be in the mix when the most followers are using this platform. With Instagram business profiles, you can monitor when your followers are most active and use this as a barometer to determine when is best to engage with your audience.


Finding the right marketing methods and tools for your hair salon can help your grow your business. Finding the right insurance policies can help you protect it. Contact us at The Clausen Agency, Inc., to learn more about the right insurance plans to ensure you have the coverage you need as your hair salon grows.


I am proud to offer business insurance solutions through our wide network of appointed carriers and partnered brokers.  We have targeted programs for the hair salon industry that offer robust sets of coverage including Liability, Property, Worker’s Compensation, Cyber, and many more.  I would be more than happy to discuss insurance solutions that best fit your particular needs!